Healtheon, Kiva Genetics Team for Genetics Channels

Share this article:
Healtheon/WebMD Corp., Atlanta, formed a strategic partnership with genetic research provider Kiva Genetics yesterday. Kiva will help create a Genetics and Genomics channel on Healtheon/WebMD's portal.


Healtheon said it will receive $35 million over five years from Kiva Genetics for the delivery of content to WebMD Practice and WebMD Health.


Healtheon will make an equity investment in Kiva Genetics and the two companies will share revenue generated by the channels.


Kiva Genetics, Mountain View, CA, will provide medically and scientifically reviewed original, current content, including articles, general interactive tools, reference databases and referral resources relating to genetics and genomics.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US