May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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40 Under 40: 2013 Call For Entries Now Open!

Yankee Candle Lures Men With Bacon and Popcorn

For Club Monaco, Social is Always in Season

March 17, 2000

HealthCentral.com Buys Vitamins.com

HealthCentral.com, Emeryville, CA, agreed yesterday to buy Vitamins.com, Falls Church, VA, an online provider of minerals and supplements, for $103.5 million in stock. HealthCentral.com expects to add 200,000 new Internet customers to its database through the deal. Vitamins.com has an Internet site, catalog and a mail-order business with 175,000 active customers. HealthCentral.com offers health information for consumers and provides Internet services to hospitals and health systems. The transaction is subject to approval by Health-Central.com's shareholders and could close before the end of the second quarter. The company launched an online drugstore,www.healthcentralrx.com, in January.

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Apologies for Earlier Newsletter

Dear Readers: An earlier version of today's newsletter was sent with broken links. We apologize for this and have since resolved the issue. The links in this new version are working. Thanks for your understanding and we hope you enjoy today's newsletter.