HealthCentral.com Buys Vitamins.com

Share this article:
HealthCentral.com, Emeryville, CA, agreed yesterday to buy Vitamins.com, Falls Church, VA, an online provider of minerals and supplements, for $103.5 million in stock. HealthCentral.com expects to add 200,000 new Internet customers to its database through the deal. Vitamins.com has an Internet site, catalog and a mail-order business with 175,000 active customers. HealthCentral.com offers health information for consumers and provides Internet services to hospitals and health systems. The transaction is subject to approval by Health-Central.com's shareholders and could close before the end of the second quarter. The company launched an online drugstore,www.healthcentralrx.com, in January.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.