Healthcare

Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

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Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

Emmy, And Modern Health Tech's Double-Edged Sword

Emmy, And Modern Health Tech's Double-Edged Sword

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This NYC-based startup is bringing the 'human' back into health tech

Prescriptions for Healthcare Marketing in 2018

Prescriptions for Healthcare Marketing in 2018

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Marketers in the healthcare sector will need more tech skills in 2018

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

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It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Aurora Health Care Navigates Email Marketing Amidst HIPAA

Aurora Health Care Navigates Email Marketing Amidst HIPAA

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The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

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North Memorial health is evolving its branding to empower patients/customers

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

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Some corporate and nonprofit campaigns are showing what is possible through VR

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

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Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

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