Unlocking data with the new Cloud Healthcare API
DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages
We look at new solutions from IBM iX and Valassis
Bringing programmatic precision to healthcare marketing, while remaining privacy compliant
This NYC-based startup is bringing the 'human' back into health tech
Marketers in the healthcare sector will need more tech skills in 2018
It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology
The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance
North Memorial health is evolving its branding to empower patients/customers
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Some corporate and nonprofit campaigns are showing what is possible through VR
Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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