Healthcare

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

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It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Aurora Health Care Navigates Email Marketing Amidst HIPAA

Aurora Health Care Navigates Email Marketing Amidst HIPAA

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The integrated healthcare system introduced a savvy email marketing strategy through Salesforce, and reports crazy open rates, all within HIPAA compliance

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

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North Memorial health is evolving its branding to empower patients/customers

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

The Promise of VR for Affected Communities

The Promise of VR for Affected Communities

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Some corporate and nonprofit campaigns are showing what is possible through VR

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

Blue Cross Blue Shield RI on Introducing Email Segmentation to your Company

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Health insurance provider Blue Cross Blue Shield Rhode Island drove engagement, leads, and conversion through its segmented campaigns.

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