Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Healthcare

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Socially educated patients: pharma-friendly social

Ben Weisman, SVP and director of creative innovations, MRM January 09, 2012

The rise of the socially-educated patient is here.
 

MDC acquires majority stake in Concentric Pharma

September 16, 2011

MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising. The deal will add a healthcare-marketing capability to the New York-based holding company.
 

Borenstein Group acquires Q2 Marketing

September 06, 2011

Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.
 

Healthcare marketers need to educate, support female consumers: panel

June 01, 2011

Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to them, industry experts said June 1 at the "Health Styles of the 40-Everything Woman" panel in New York.
 

Walgreens acquires Drugstore.com

March 24, 2011

Walgreens has agreed to acquire online pharmacy retailer Drugstore.com for $409 million, the drug store chain said March 24. Drugstore.com will continue to operate independently in the near term. Dawn Lepore, Drugstore.com CEO and chairman, will report directly to Walgreen's president of e-commerce, Sona Chawla.
 

Drugstore chains compete for customer loyalty and growing online sales

Dianna Dilworth February 01, 2011

As consumers are faced with rising healthcare costs, competition among the country's leading drugstore chains, CVS and Walgreens, has increased, fueling sector-wide acquisitions and dueling marketing campaigns.
 

Health insurer exceeds goal

Ben Comer February 01, 2011

Part of the Obama administration's health reform legislation shortened the annual marketing and enrollment period for Medicare Advantage, from six months to three months.
 

Redefining Healthcare Marketing

Dave Duplay, CEO, MedTera January 04, 2011

When you close your eyes and think about "healthcare marketing" what comes to mind? Overproduced commercials? Glossy print collateral? Pens? Cups? Lavish dinners?
 

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Kerri Chladnicek January 01, 2011

Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.
 

KBM Group buys Marketing Direct Inc.

December 08, 2010

WPP-owned direct and digital agency KBM Group has agreed to acquire Marketing Direct Inc. (MDI), a direct and interactive agency specializing in the healthcare sector. Financial terms of the deal, which is subject to regulatory and shareholder approval, were not disclosed. It is KBM's second acquisition in two months.
 

DDB New York opens Remedy healthcare unit

October 28, 2010

The New York offices of DDB Tribal have launched a healthcare unit, DDB Remedy. Larry Lannino and John Kelly will lead the practice, reporting to Ellen Fields, global business director at DDB and now managing director of Remedy.
 

Pom shoots back at FTC on marketing claims

September 17, 2010

In August, DMNews ran a feature on health and wellness product marketing. One of those marketers is striking back at the FTC now.
 

Pitch product claims wisely

August 23, 2010

Marketers undergo scrutiny in wellness category as health benefits raise doubt
 

WPP agencies CommonHealth, Ogilvy Healthworld merge

June 24, 2010

WPP Group has merged agencies CommonHealth and Ogilvy Healthworld to form Ogilvy CommonHealth Worldwide. Matt Giegerich, until recently the president and CEO of CommonHealth, is leading the combined agency. Financial terms of the deal were not released.
 

Agencies incorporate healthcare capabilities

May 17, 2010

Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.
 

Marketers provide simple healthcare solutions

May 17, 2010

Marketers respond to knowledge-hungry customers by providing health guidance
 

Draftfcb New York expands work on federal anti-drug campaign

May 07, 2010

The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.
 

Chidester named first Wunderman World Health president

April 19, 2010

Wunderman named Becky Chidester, most recently the president of Wunderman NY, to the newly created position of president of Wunderman World Health, effective April 19.
 

Hacker Group opens health insurance practice

March 29, 2010

Seattle-based direct agency Hacker Group introduced a health insurance practice on March 29. The HealthHG unit is led by Jill Kaufman, VP of account services, and Tom Reid, chief strategist.
 

Razorfish unveils healthcare practice

March 01, 2010

Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.
 

Blue Shield of California debuts ratings, reviews on Web site

January 15, 2010

Blue Shield of California has added ratings and reviews to its Web site through a partnership with social commerce firm Bazaarvoice.
 

Rosetta acquires healthcare agency Wishbone

James Chase, editor-in-chief, MM&M January 08, 2010

Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.
 

Health and Human Services Department seeks direct mail, branding help

December 08, 2009

The US Department of Health and Human Services is searching for a firm to provide direct mail, branding and design services for a National Institute of Health communications office. The winning firm will work with the agency's National Library of Medicine Office of Communications and Public Liaison.
 

Regulators, marketers seek to clarify pharma's marketing role on social media at hearings

Matthew Arnold, senior editor, Medical Marketing and Media November 13, 2009

Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.
 

Merkle taps healthcare vet Baskin to lead new market research unit

November 12, 2009

CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.
 

TBWA\WorldHealth has a new president

November 12, 2009

TBWA Worldwide appointed Gary Wenzel president of its TBWA\WorldHealth division November 12.
 

Learning Curve names Euro RSCG Chicago AOR for First Years brand

November 03, 2009

Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents.
 

Agencies partner to launch social media service for pharma companies

October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.
 

Pharma has a healthy focus on customers

October 26, 2009

Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.