Healthcare

Regulators, marketers seek to clarify pharma's marketing role on social media at hearings

Matthew Arnold, senior editor, Medical Marketing and Media November 13, 2009

Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.
 

Merkle taps healthcare vet Baskin to lead new market research unit

Nathan Golia November 12, 2009

CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.
 

TBWA\WorldHealth has a new president

Nathan Golia November 12, 2009

TBWA Worldwide appointed Gary Wenzel president of its TBWA\WorldHealth division November 12.
 

Learning Curve names Euro RSCG Chicago AOR for First Years brand

Kevin McKeefery November 03, 2009

Learning Curve Brands has named Euro RSCG Chicago agency of record for its First Years line. The account is the agency's first work with Learning Curve and parent company RC2. First Years is a toy and supply line for infants and toddlers. Euro RSCG will create an integrated effort focusing on new moms, particularly first-time parents.
 

Agencies partner to launch social media service for pharma companies

Cara Wood October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.
 

Pharma has a healthy focus on customers

Mary Elizabeth Hurn October 26, 2009

Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.
 

Loomis Group enters healthcare partnership

Nathan Golia October 22, 2009

Integrated agency Loomis Group announced a strategic partnership with Capella Advisors that will provide healthcare companies with strategic planning, commercialization expertise and marketing programs for new consumer-facing products.
 

Use targeted communications to market your healthcare plan to program members

October 22, 2009

Audience segmentation and personalized messages can be used to curb program members' costly habits, such as skipping preventive screenings that may be covered by payers, using emergency rooms for primary care instead of primary care physicians, or not taking advantage of generic prescriptions. This webcast will shed light on basic practices that marketers and benefits administrators can use to shift behavior.
 

New survey on DTC marketing in healthcare

Nathan Golia October 14, 2009

Advamed, a trade assocation for medical technology companies, recently completed a survey with Porter Novelli about direct-to-consumer marketing in the sector.
 

Skin care company Avvaa tests DRTV effort

Nathan Golia October 05, 2009

Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers.
 

Alliance partners with Pacific Dental for credit card program

Mary Elizabeth Hurn September 30, 2009

Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.
 

Sermo offers online physician panels to marketers

Nathan Golia September 29, 2009

Sermo, a social network for doctors that claims more than 100,000 physicians as members, launched Sermo Panels, which are online focus groups that firms can use to conduct market research, on September 29. The initiative was created to help manufacturers, agencies and researchers in the healthcare vertical reach their target audience in a cost-effective way.
 

Get close for niche results

Lauren Bell September 14, 2009

Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success
 

Merkle appoints chief strategy officer for healthcare

Chantal Todé September 01, 2009

Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.
 

Durex "That's my pleasure" by Saatchi & Saatchi Wellness

August 31, 2009

Durex turned to Saatchi & Saatchi Wellness for a campaign that launched this month, called "That's my Pleasure." Saatchi Wellness chief creative Helayne Spivak explains how the campaign evolved and who the Pleasurati are.
 

New healthcare e-mail lists available

August 26, 2009

PCS List and Information Technologies has introduced two C4 Healthcare e-mail files: C4 Healthcare Unlimited-use E-mail Database and C4 Healthcare Administrators Unlimited-use E-mail Database. Each is available beginning at $200/M, with postal names also available beginning at $100/M.
 
 

EuroRSCG Life acquires Medicom Group

Cara Wood July 01, 2009

Global health marketing and communications group Euro RSCG Life acquired UK-based medical agency Medicom Group on July 1. The company will be renamed EuroRSCG Life Medicom. EuroRSCG Life's client roster includes Glaxosmithkline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. The merger with Medicom adds Eli Lilly to that list.
 

Health publisher MediZine expands database marketing opps with acquisition

Lauren Bell June 24, 2009

MediZine LLC, the producer of print and online health education content, has acquired the Web portal HealthCommunities.com Inc. as part of its audience growth strategy. HealthCommunities features physician Web sites and educational content on health for consumers. The portal also hosts 30 different patient communities, reaching more than 1.5 million monthly visitors and more than 2,300 practicing physicians — an audience that MediZine executives see as a perfect target for its own editorial products, partners and advertisers.
 

Health insurers sending more acquisition mail

Chantal Todé May 22, 2009

Acquisition direct mail to individuals and coming from health insurers increased by 18% between April 2008 and March 2009, according to research firm Mintel Comperemedia. Mintel Comperemedia's direct mail database shows health insurers positioning themselves as high quality and focused on the individual, not just the employer.
 

NPF: USPS financial situation drives morning panel

Lauren Bell May 19, 2009

The US Postal Service's financial situation dominated a discussion with Marie Therese Dominguez, VP, government relations and public policy, USPS, and Patrick Donahoe, USPS deputy postmaster general and COO, this morning at the National Postal Forum. Retiree health benefits, mentioned in Monday's opening session, were a main focus of the talk.
 

Harte-Hanks Direct

May 18, 2009

Harte-Hanks Direct is one of the biggest US direct marketing agencies and accounts for a significant portion of the overall Harte-Hanks' business. The direct portion includes businesses such as data quality solutions provider Trillium Software and market intelligence firm Aberdeen. Data is really what this firm is about. It is a leader in enterprise marketing database solutions and has made headway in the mid-market arena in recent years. Click headline above to view Harte-Hanks' full profile, complete with capabilities and company history.
 

IMC2

May 18, 2009

IMC2 is a large, independent digital agency with strength in developing online strategies for clients, including many from the consumer packaged goods and pharmaceutical industries. A notable stable of proprietary tools help translate strategy into effective customer engagements. The agency's work for Alli is considered best-of-breed at engaging consumers using social media. Click headline above to view IMC2's full profile, complete with capabilities and company history.
 

Rosetta

May 18, 2009

Rosetta was already a force in direct marketing, thanks in large part to its proprietary personality segmentation platform. Since acquiring Brulant last year, the agency added strong transactional capabilities to the mix. Today, Rosetta is one of the largest independent interactive agencies with strong legs in healthcare, consumer products and retail as well as financial services. Click headline above to view Rosetta's full profile, complete with capabilities and company history.
 

Tribal DDB

May 18, 2009

Since its founding in 2000, Tribal DDB has grown from a group of 18 independent b-to-b businesses into a top global interactive agency. Though its broad focus is creative digital marketing, Tribal DDB offers specialized services in nine "Centers of Excellence" that include Health, Mobile, eCommerce and Gaming. Click headline above to view Tribal's full profile, complete with capabilities and company history.
 

Unit 7

May 18, 2009

A leader in relationship marketing, Unit 7 recently introduced the Trust Relationship Marketing platform to address the breakdown in trust between consumers and brands. Already, 85% of new revenue is tracking to the platform and Unit 7 is attracting clients outside of its core technology, financial and pharmaceutical businesses. Reliant Energy's relationship marketing business is a recent notable win. Click headline above to view Unit 7's full profile, complete with capabilities and company history.
 

Showcasing creative campaigns from KCSM-FM, Sage FAS and National Breast Cancer Foundation

May 04, 2009

California radio station wears donations on its sleeve; Sage FAS capitalizes with direct mail, segmentation; National Breast Cancer Foundation taps into online chatter to revamp social community.
 

Pharma start-up chooses Veeva Systems CRM

Lauren Bell May 01, 2009

Avidas Pharmaceuticals LLC, a start-up company focusing on pharma products for dermatology, women's health and endocrinology, has tapped Veeva Systems as its CRM provider.
 

FT teams with Philips for new health content

Lauren Bell April 13, 2009

The Financial Times has teamed up with health and well-being company Philips to launch a new content series in print and online. Part of a global brand campaign for Philips, the Financial Times' Health series is also an entrée into a new niche market for the business-focused FT.
 

As AOR, Sigma Group will help introduce Water-Jel to consumers

Chantal Todé April 08, 2009

Sigma Group has been named agency of record for Water-Jel Technologies in support of the company's strategy to bring its burn care technology directly to consumers. Water-Jel is the exclusive supplier to the US military, and its emergency first aid burn treatments are available in many hospitals. The company plans to develop new consumer products for 2009 and will work with Sigma to develop a new brand platform and direct-to-consumer launch strategy.
 

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