Healthcare

CIBA Vision Sets Its Sights on Insight

CIBA Vision Sets Its Sights on Insight

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The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.

3 Ways Medicare Marketing Is Changing

3 Ways Medicare Marketing Is Changing

The many coming changes to the healthcare and Medicare landscape will create a massive opportunity for creatives who pay attention and act accordingly.

Awareness Effort Spreads the Word on Chlamydia

Awareness Effort Spreads the Word on Chlamydia

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"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.

An Eye-Opening Awareness Campaign

An Eye-Opening Awareness Campaign

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Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.

Publicis Groupe: Economic crises impact organic growth

Publicis Groupe: Economic crises impact organic growth

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Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.

Horizon expands outreach to Hispanic community

Horizon expands outreach to Hispanic community

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Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Insurance marketers leverage targeted marketing

Insurance marketers leverage targeted marketing

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Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Socially educated patients: pharma-friendly social

Socially educated patients: pharma-friendly social

The rise of the socially-educated patient is here.

MDC acquires majority stake in Concentric Pharma

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MDC Partners has acquired a majority stake in healthcare marketing agency Concentric Pharma Advertising. The deal will add a healthcare-marketing capability to the New York-based holding company.

Borenstein Group acquires Q2 Marketing

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Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency.

Healthcare marketers need to educate, support female consumers: panel

Healthcare marketers need to educate, support female consumers: panel

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Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to them, industry experts said June 1 at the "Health Styles of the 40-Everything Woman" panel in New York.

Walgreens acquires Drugstore.com

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Walgreens has agreed to acquire online pharmacy retailer Drugstore.com for $409 million, the drug store chain said March 24. Drugstore.com will continue to operate independently in the near term. Dawn Lepore, Drugstore.com CEO and chairman, will report directly to Walgreen's president of e-commerce, Sona Chawla.

Drugstore chains compete for customer loyalty and growing online sales

Drugstore chains compete for customer loyalty and growing online sales

As consumers are faced with rising healthcare costs, competition among the country's leading drugstore chains, CVS and Walgreens, has increased, fueling sector-wide acquisitions and dueling marketing campaigns.

Health insurer exceeds goal

Health insurer exceeds goal

Part of the Obama administration's health reform legislation shortened the annual marketing and enrollment period for Medicare Advantage, from six months to three months.

Redefining Healthcare Marketing

Redefining Healthcare Marketing

When you close your eyes and think about "healthcare marketing" what comes to mind? Overproduced commercials? Glossy print collateral? Pens? Cups? Lavish dinners?

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Rebif's e-Kit campaign targets multiple sclerosis patients with microsite

Managing a diagnosis of multiple sclerosis (MS) entails a lot more than just having a prescription filled at your local pharmacy, according to Irene Aquino, associate director of marketing in the neurodegenerative diseases division at EMD Serono, manufacturer of Rebif.

KBM Group buys Marketing Direct Inc.

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WPP-owned direct and digital agency KBM Group has agreed to acquire Marketing Direct Inc. (MDI), a direct and interactive agency specializing in the healthcare sector. Financial terms of the deal, which is subject to regulatory and shareholder approval, were not disclosed. It is KBM's second acquisition in two months.

DDB New York opens Remedy healthcare unit

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The New York offices of DDB Tribal have launched a healthcare unit, DDB Remedy. Larry Lannino and John Kelly will lead the practice, reporting to Ellen Fields, global business director at DDB and now managing director of Remedy.

Pom shoots back at FTC on marketing claims

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In August, DMNews ran a feature on health and wellness product marketing. One of those marketers is striking back at the FTC now.

Pitch product claims wisely

Pitch product claims wisely

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Marketers undergo scrutiny in wellness category as health benefits raise doubt

WPP agencies CommonHealth, Ogilvy Healthworld merge

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WPP Group has merged agencies CommonHealth and Ogilvy Healthworld to form Ogilvy CommonHealth Worldwide. Matt Giegerich, until recently the president and CEO of CommonHealth, is leading the combined agency. Financial terms of the deal were not released.

Agencies incorporate healthcare capabilities

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Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.

Marketers provide simple healthcare solutions

Marketers provide simple healthcare solutions

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Marketers respond to knowledge-hungry customers by providing health guidance

Draftfcb New York expands work on federal anti-drug campaign

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The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.

Chidester named first Wunderman World Health president

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Wunderman named Becky Chidester, most recently the president of Wunderman NY, to the newly created position of president of Wunderman World Health, effective April 19.

Hacker Group opens health insurance practice

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Seattle-based direct agency Hacker Group introduced a health insurance practice on March 29. The HealthHG unit is led by Jill Kaufman, VP of account services, and Tom Reid, chief strategist.

Razorfish unveils healthcare practice

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Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.

Blue Shield of California debuts ratings, reviews on Web site

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Blue Shield of California has added ratings and reviews to its Web site through a partnership with social commerce firm Bazaarvoice.

Rosetta acquires healthcare agency Wishbone

Rosetta acquires healthcare agency Wishbone

Rosetta, an independent digital marketing agency, has acquired healthcare marketing agency Wishbone for an undisclosed sum. Wishbone will retain its name and management team, and will be integrated into Rosetta's overall healthcare business as a separate professionally focused group. It will continue to operate from its New York offices.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...