Healthcare Marketing

Humana Prescribes Its Customers Healthy Email Content

Humana Prescribes Its Customers Healthy Email Content

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The insurance giant realized that email and mobile are the cures for disengaged customers.

A Prescription for Attracting Millennials

A Prescription for Attracting Millennials

When the Affordable Care Act's health insurance mandate and public/private marketplaces went into effect in late 2013, it created a new, unprecedented era in direct competition for providing individual health insurance.

Healthcare Needs a Marketing Transformation

Healthcare Needs a Marketing Transformation

Why savvy healthcare marketing is just what the doctor ordered.

EmblemHealth Signs Merkle as Its Direct Agency of Record

EmblemHealth Signs Merkle as Its Direct Agency of Record

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Market changes has led the insurer to increase its focus on creative driven by advanced analytics.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...