Healthcare Market to Form in Third Quarter

Share this article:
Several large healthcare companies said yesterday they would launch an online business-to-business exchange in the third quarter. The marketplace will be formed by Johnson & Johnson, General Electric, Baxter International Inc., Abbott Laboratories Inc. and Medtronic Inc.


The site will facilitate the exchange of information related to the buying, selling and distributing of medical equipment and healthcare products worldwide. It will also provide extensive clinical content, the companies said. The exchange will be based in Chicago and is being established with equity investments from the founding members. There will be no transaction fees charged to customers, the companies said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches