Health Sites, TRUSTe to Develop E-Health Seal

Share this article:
In order to bolster consumer confidence, Hi-Ethics Inc., a coalition of 18 health-related Web sites, and online privacy seal provider TRUSTe signed an agreement this week to develop an E-Health Seal for health Web sites.


Candidates for the seal must comply with Hi-Ethics' 14 ethics principles, which include detailed criteria for privacy, quality of content, accountability, professionalism and qualifications.


Hi-Ethics members include drkoop.com, HealthCentral.com, InteliHealth, Personal MD, PlanetRx and WebMD.


TRUSTe will evaluate applicants and provide the seal.


The organizations expect the E-Health Seal program evaluation process to begin in the first quarter of 2001.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.