The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.