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health care reform

Insurance marketers leverage targeted marketing

Alex Palmer February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Reform spurs health marketing changes

Dianna Dilworth April 05, 2010

That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.