The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.
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