health care reform

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

RNC's Anti-Obamacare campaign mobilizes online for #FullRepeal

The RNC's campaign to kill Obamacare aimed to get its point across using a heavy dose of social and Web.

Obamacare accelerates changes in insurance industry's marketing strategies

Obamacare accelerates changes in insurance industry's marketing strategies

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With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.

Insurance marketers leverage targeted marketing

Insurance marketers leverage targeted marketing

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Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.

Reform spurs health marketing changes

Reform spurs health marketing changes

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That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how they market to consumers.

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