Headhunter Launches MyPoints Reward Program

Share this article:
MyPoints.com and Headhunter.net yesterday debuted a new loyalty marketing program designed to enhance customer activity.


The program, MyPoints by Headhunter.net, will enable visitors to Headhunter's site to earn frequency rewards by using Headhunter's job-seeking services.


Points can be earned by posting and upgrading resumes, searching job listing or using the site's resources center. The points can then be redeemed for gift certificates, travel rewards and other products and services.


MyPoints will receive increased revenue and new member opt-in acquisitions through Headhunter's site. Users will also be offered other MyPoints services such as targeted e-mail and Web-based offers when they register.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.