Head of Ad Pepper's U.S. Operation Resigns

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The head of the U.S. division of European ad network ad pepper media resigned yesterday, the company said.


Glenn Klepchick, the company's CEO in the United States, is leaving for personal reasons, spokesman Philip Ellison said.


He said that while the company does not plan to replace Klepchick, chief operating officer Louis Pereira and chief financial officer Charles Harrison will split his duties. Pereira will take on Klepchick's marketing duties, Ellison said.


"[Klepchick] will remain a non-company adviser," Ellison said. "He wanted to do other things."


Ellison said the U.S. operations of ad pepper, which is based in Nuremberg, Germany, will continue to be run out of New York.


He said Klepchick's resignation is not indicative of a larger reorganization of the company. He stressed that ad pepper has not suffered the same fate as other ad networks, namely 24/7 Media and Engage Inc., which are struggling for their financial lives largely because of the falloff in online advertising in the United States.


"The U.S. market is different from the other markets in Europe, not the least of which is that it is bigger," Ellison said. "The U.S. has to be self-sufficient. Our philosophy is to let every market call their own shots."
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