Hawthorne Opens Mobile Unit, Names Digital Director

Share this article:

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

Hawthorne Opens Mobile Unit, Names Digital Director
Hawthorne's Jared Lake
 

Hawthorne Direct today announced the launching of a mobile marketing unit to be headed by Jared Lake, newly named director of digital media at the agency.

Lake joins Hawthorne from M&C Saatchi Mobile Los Angeles, where as director of business development he served clients including AOL, Sony Pictures, and Intel. He was a founding member of the William Morris Agency's digital media division, led business development for Impact Mobile, and was a social media consultant to rappers Kanye West and Frank Ocean.

“The hiring of Jared Lake is the latest activity in our ongoing efforts to expand our digital media marketing capabilities to best align our campaigns with evolving consumer media consumption habits,” says Hawthorne SVP of media and account management George Leon.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.