ABR 2009: Hawkeye
-- Steven Dapper, founder and chairman
Hawkeye has a strong heritage in data analytics and disseminating complex information to large customer bases, with dedicated practices for the financial services and high-tech arenas. Four years ago, digital work accounted for 10% of the business, while today it's 65% of what the agency does, including developing products in the social networking and personalized URL spaces.
Year founded: 1999
Headquarters: Dallas, TX
Number of offices: 5
Web site: www.hawkeyeww.com
Major disciplines/capabilities: Interactive marketing; channel marketing; experiential marketing, direct marketing
Key accounts: Hewlett-Packard, Alltel, Cisco, Microsoft, American Airlines, The North Face
Current agency challenges: To propose projects and initiatives to clients that will show immediate results with last effects; integrating offline and online initiatives and getting the balance of online to offline marketing investment dollars right; maximizing all channels for the biggest benefit.