Hawkeye Consolidates Shops Under FFwd North America

Share this article:
Hawkeye Communications Inc., an integrated marketing services holding firm, has combined several marketing consulting and communications agencies under the FFwd North America brand.


Based in Minneapolis, FFwd will replace the names of each constituent agency, stripping them of independent status. A single CEO will run the firm, and only one profit and loss statement will operate.


The consolidation is to provide better coordination within the network and pull down barriers. FFwd will offer services ranging from brand consulting to interactive, and data and information services.


Operating through a client service center network in the United States and Britain, FFwd will start with billings of $150 million. Clients include Payless ShoeSource, Kmart Corp., Sun Microsystems, Merisant, Alltel, Blockbuster, Schwan's and Bank of America.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.