Hawaii's Outrigger Taps Specialized Marketing

Share this article:
Outrigger Hotels & Resorts in Honolulu named Specialized Marketing Services Inc., Irvine, CA, to handle a range of direct marketing programs and services.


The agency's Irvine and Honolulu offices will design and develop direct mail programs for individual hotel properties and manage and support a travel agency database loyalty program.


Specialized Marketing also will deploy the chain's online marketing messaging and handle the corporate sales literature fulfillment program.


Outrigger Hotels & Resorts is a division of Outrigger Enterprises Inc., the leading locally owned lodging firm in Hawaii. It joins Specialized Marketing clients such as H&R Block, Hilton Resorts Hawaii, Lufthansa German Airlines, Kaiser Permanente, Canon and AIG.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.