Hawaii's Outrigger Taps Specialized Marketing

Share this article:
Outrigger Hotels & Resorts in Honolulu named Specialized Marketing Services Inc., Irvine, CA, to handle a range of direct marketing programs and services.


The agency's Irvine and Honolulu offices will design and develop direct mail programs for individual hotel properties and manage and support a travel agency database loyalty program.


Specialized Marketing also will deploy the chain's online marketing messaging and handle the corporate sales literature fulfillment program.


Outrigger Hotels & Resorts is a division of Outrigger Enterprises Inc., the leading locally owned lodging firm in Hawaii. It joins Specialized Marketing clients such as H&R Block, Hilton Resorts Hawaii, Lufthansa German Airlines, Kaiser Permanente, Canon and AIG.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.