Hawaiian Airlines chooses Vesdia for loyalty boost

Share this article:
Hawaiian Airlines chooses Vesdia for loyalty boost
Hawaiian Airlines chooses Vesdia for loyalty boost

Hawaiian Airlines has debuted a revamped Hawaiian Miles frequent flyer program this week, through a partner­ship with Vesdia Corp.

Under the multiyear agreement, Ves­dia is responsible for the management and growth of the loyalty program.

The merchant-funded rewards pro­gram, Hawaiian Miles, allows members to earn frequent flier miles when they purchase goods and services with a branded debit or credit card. “We want consumers to be able to earn rewards faster and change their behavior to shop at participating merchants,” said Peter Davis, president of Vesdia. “[We also] want to demonstrate the volume of impressions to merchants that partici­pate and that these people will be more loyal because they participate.”

The partnership expands Hawaiian Airlines' program to a wider network of national retailers and online shops. One feature of the network is an online shop­ping mall featuring The Home Depot, Target and other stores.

“From Hawaiian Airlines' perspec­tive,” Vesdia continued, “we want to add value and create differentiation in the marketplace and get marketing exposure through co-marketing.”

A spokesperson from Hawaiian Air­lines confirmed the program launch, but would not comment further.

Vesdia's programs track where people shop, what they buy and life events, using that information to target specific offers to these program members.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.