Hawaii Tourism Group Taps Intrasight

Share this article:
The Hawaii Visitors and Convention Bureau said yesterday that it signed a three-year contract with Intrasight to manage its marketing database to communicate with consumers and the travel trade industry via direct mail and e-mail.


The individual visitors bureaus for the islands of Oahu, Maui, the big island of Hawaii, Kauai and Lanai also are using Intrasight, Scottsdale, AZ.


Intrasight president Jeff Walters said the new contract involves several assignments including managing all marketing databases, fulfilling all outgoing communications, trade show support and developing programs associated with Hawaii's Destination Specialist Program, which targets professional travel agents.


Intrasight specializes in developing and implementing customer acquisition, growth and loyalty programs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

DataMentors

DataMentors

DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...