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Each week, DMNews’ Glove Off feature matches two industry experts on differing sides of a particular issue. This week, the dueling op-eds tackle the question of which is more effective – paid or organic search.

 

In the past, I’ve run Gloves Off topics such as cutting postal delivery days, consumers’ new thriftiness or the future of direct mail. All it takes is a great topic and two opinions on it – and they are opinion pieces, not company or product plugs. So if you’ve got an idea for an upcoming Gloves Off, please e-mail me at nancy.kearney@dmnews.com.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...