Havas Digital to use Omniture platform for search marketing efforts

Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7.The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.

Omniture, acquired last month by Adobe, announced a strategic partnership with holding company WPP Group in January. Omniture also disclosed a working arrangement with ComScore last month, and a deal with Alvenda this month.