HauteLook hires StrongMail to improve daily e-mail campaigns

Share this article:

E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.

HauteLook has migrated its e-mail marketing program onto the StrongMail platform in the past two months. The companies announced the hire on April 6.

HauteLook distributes daily e-mails promoting limited-time sales for more than 850 fashion and lifestyle brands. The Web site's goal is to send 2 million messages in fewer than five minutes using the platform.

The site's offers run from 48 to 72 hours, so timeliness is important for the e-commerce site, said Kevin Diamond, chief technology officer at HauteLook.

“Our goal is to deliver this notification between 7:50am and 7:55am, so that our customers can act then and there and get an equal and fair chance to get the sales we have available,” he said.

HauteLook is using "burst deliverability," a StrongMail platform upgrade for e-mail campaigns. HauteLook has also added personalization details to its messages since hiring StrongMail, as well as social media tools to promote a customer referral and rewards program.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.