Hastings Debuts E-Commerce Site
The launch will be supported by a national ad campaign and a limited-time free-freight offer. Hastings currently operates www.hastingsentertainment.com which will become part of gohastings.com.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.