In business, being weird can pay off—big time.
Turns out throwbacks boost not only nostalgia but consumer spending.
Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.
Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
Hashtags in email subject lines can amplify a message and create a personal connection.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.
When used correctly, the hashtag allows marketers to reach, engage, and measure.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
Let's take a look at some buzzworthy updates to top social media sites to see how they can impact the way you market your business.
The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.
#Hashtagging is here to stay, and marketers should take advantage of the data it creates.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...