Hashtags

Quirky Marketing Trends That Work

Quirky Marketing Trends That Work

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In business, being weird can pay off—big time.

Marketing on #ThrowbackThursday

Marketing on #ThrowbackThursday

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Turns out throwbacks boost not only nostalgia but consumer spending.

It's Not Marketing, It's a Movement

It's Not Marketing, It's a Movement

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Plus-size clothing retailer Lane Bryant redefines sexy with its new campaign—and in the process, ignites a social media firestorm.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

 #EmailsWithHashtags

#EmailsWithHashtags

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Hashtags in email subject lines can amplify a message and create a personal connection.

Marketing Chatter: December 2014/January 2015

Marketing Chatter: December 2014/January 2015

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See what our tweeps have been getting up to this month. Follow us @dmnews.

The New Wave of Engagement Campaigns

The New Wave of Engagement Campaigns

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Three companies prove that interactions, connections, and emotions are the essential pillars of a strong engagement campaign.

The #Hashtag Pocket Guide

The #Hashtag Pocket Guide

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When used correctly, the hashtag allows marketers to reach, engage, and measure.

World Cup Engagement with a Side of Hash(tags)

World Cup Engagement with a Side of Hash(tags)

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Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.

What's New on Social Media Sites? Changes You Should Know

What's New on Social Media Sites? Changes You Should Know

Let's take a look at some buzzworthy updates to top social media sites to see how they can impact the way you market your business.

Honda's #superengaging Social Strategy

Honda's #superengaging Social Strategy

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The car brand taps Twitter and Vine to foster a deeper—and more fun—relationship with fans.

The Future of Hashtag Analytics #herewego

The Future of Hashtag Analytics #herewego

#Hashtagging is here to stay, and marketers should take advantage of the data it creates.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...