Hasbro online contest collects user-generated ads

Share this article:

Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.

Nerf is encouraging consumers to make their own commercials for the brand in the “Battle of the Ads” campaign. Consumers can upload videos to Nerf's campaign website for the chance to win $10,000. Hasbro is encouraging consumers to share their videos through social networks and e-mail.

Consumers must register and disclose their mailing address, phone number and e-mail address to enter. There is an option to receive e-mail updates from Hasbro as during registration.

Consumers can download music, Nerf logos and imagery and special effects from the campaign website to use in their videos. Visitors can also vote for videos and track how many times their ads have been viewed. Nerf will judge the videos in its five product segments, including dart tag, sports and super soakers. The brand is also giving daily prizes to registrants.

The winning ad will run on Nerf's YouTube channel and on TV as part of the brand's 2010 campaign.

A Hasbro representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.