Hasbro online contest collects user-generated ads

Share this article:

Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.

Nerf is encouraging consumers to make their own commercials for the brand in the “Battle of the Ads” campaign. Consumers can upload videos to Nerf's campaign website for the chance to win $10,000. Hasbro is encouraging consumers to share their videos through social networks and e-mail.

Consumers must register and disclose their mailing address, phone number and e-mail address to enter. There is an option to receive e-mail updates from Hasbro as during registration.

Consumers can download music, Nerf logos and imagery and special effects from the campaign website to use in their videos. Visitors can also vote for videos and track how many times their ads have been viewed. Nerf will judge the videos in its five product segments, including dart tag, sports and super soakers. The brand is also giving daily prizes to registrants.

The winning ad will run on Nerf's YouTube channel and on TV as part of the brand's 2010 campaign.

A Hasbro representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.