Harvard Business School Picks Intelliworks

Share this article:
Harvard Business School has selected Intelliworks' relationship manager system to support admissions and marketing processes for its executive education programs, Intelliworks said yesterday.


With more than 7,000 attendees each year, Harvard Business School offers a portfolio of more than 40 executive education programs.


Intelliworks said Harvard Business School is using the tool to identify, attract and convert its best inquiries and applicants into students; increase the effectiveness of its marketing initiatives, improve the relevance of alumni dialogue; and achieve a unified view of constituent data while eliminating inefficient and expensive information silos.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.