Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product.
Harte-Hanks' fourth-quarter direct marketing revenue decreased by 3.6% to $168 million, but the annual adjusted revenue for direct marketing was up 5.1% to $23.8 million, marking the sixth consecutive quarter of growth, the agency said in an earnings statement.
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