May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

July 31, 1998

Harte-Hanks Will Acquire Cornerstone

Harte-Hanks Inc. agreed this week to acquire Cornerstone Integrated Services, a consultant and outsource provider of marketing and technical support to the hi-tech industry. Terms of the deal, which is expected to close this month, were not disclosed. Cornerstone, Austin, TX, will join Harte-Hanks Response Management, San Antonio, TX, which along with direct marketing and marketing services makes up the company's core businesses. Cornerstone, which specializes in the integration of a company's sales, marketing, information systems and support functions, will add post-sell technical support to Harte-Hanks existing presell services. Cornerstone also will add a core competency in high-end telenurturing, which consists of guiding the prospect up to the point of sale. Cornerstone's clients include hardware and software manufacturers like IBM, Compaq, Dell and Texas Instruments.