Harte-Hanks to Pay $106 Million for Ziff-Davis Unit

Share this article:
Harte-Hanks, San Antonio, agreed this week to acquire ZD Market Intelligence from the nation's largest computer publishing company, Ziff-Davis Inc., San Francisco, for $106 million, which includes $5 million in assumed deferred revenue obligations. ZDMI is expected to generate approximately $50 million in revenues this year.


Formerly known as Computer Intelligence, ZDMI, La Jolla, CA, provides businesses in the United States, Canada and Europe with specialized technology information and buying plans for use in the development of their communications infrastructure.


"ZDMI expands the database solutions we provide to the hi-tech industry," said Larry Franklin, Harte-Hanks chairman/CEO. "It also strengthens our international presence and provides us with exciting new media capabilities."


ZDMI maintains offices in France, England, Spain and Germany.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.