Harte-Hanks' Shoppers business continues to fall

Share this article:

Harte-Hanks Inc. said its operating revenue for the three months ended June 30 totaled $274.8 million, down 5.3%.

Second quarter diluted earnings per share were 29 cents, compared to diluted earnings per share of 31 cents in Q2 2007.

Direct marketing revenue grew 4.4% during the second quarter. The tech/telecom and select verticals delivered double-digit revenue growth during the same period while the retail and financial segments were flat. The pharma/healthcare vertical posted a double-digit revenue decline.

The Shoppers negative year-over-year performance trend continued, with revenue down 20% and operating income down 42.4% from the second quarter of 2007. However, compared to the first quarter of 2008, revenue was up 3.5% and operating income was up 52.2%, driven by both the revenue increase and cost reduction measures.

Harte-Hanks said Shoppers continues to face a difficult environment in California and Florida that doesn't appear to be improving. In addition, while direct marketing has delivered top line growth over the past four quarters, more customers across all verticals are becoming cautious with their spending plans in the face of economic uncertainty. As a result, Harte-Hanks is looking to improve its efficiency and effectiveness in delivering its products and services to customers, it said.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.