Harte-Hanks Reported to be Acquisition Target

Share this article:
Advertising agency Young & Rubicam, New York, has held recent discussions to acquire direct marketing concern Harte-Hanks, San Antonio, the Wall Street Journal reported in its online edition yesterday. Y&R, which itself is reported to be an acquisition target of British advertising conglomerate WPP Group PLC, would pay about $2 billion for Harte-Hanks, a diversified provider of direct marketing services, according to the article.


Harte-Hanks CFO Jacques Kerrest said the company had no comment on the report.


Separately, Harte-Hanks yesterday reported first-quarter profits of $17.75 million, or 25 cents per share, an increase of more than 15 percent over year-ago first-quarter profits of $15.33 million, or 21 cents per share. Revenues increased about 20 percent, to $226.06 million, vs. $188.13 million a year ago.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.