Harte-Hanks, Relationship Builder

Share this article:
Database marketing requirements supporter Harte-Hanks Data Technologies, Billerica, MA, last month released its Relationship Builder database construction and management solution.


Described as a platform-independent application designed to handle complex data from multiple sources, Relationship Builder is an end-to-end software process consisting of modules that, when integrated, help create a relationship-centered database and maintain those relationships as changes occur.


For more information, see www.harte-hanks.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.