Harte-Hanks promotes Simpson to SVP of retail, consumer brands

Share this article:
Jeff Simpson
Jeff Simpson

Harte-Hanks has promoted Jeff Simpson to SVP of retail and consumer brand markets in the firm's direct marketing division. Reporting to Gary Skidmore, president of Harte-Hanks Direct Marketing, he will oversee a 25-employee division. 

In the newly created role, Simpson will be responsible for building and executing the firm's retail and consumer brand go-to-market strategy. He will also work with other Harte-Hanks business units to create multichannel campaigns.

Skidmore said Harte-Hanks created the position to offer a more customer-centric approach to product development and sales.  

“This position fits [Simpson's] skill-set,” said Skidmore. “He has a long career as a marketing executive at retail companies. He has a unique ability to work with customers and understand the challenges they face and how to help them solve those problems.”  

Simpson joined Harte-Hanks in 2008 and was named SVP of marketing strategy and customer insight last June. Previously, he served as VP of marketing at Belk Department Stores.

Simpson's short-term goals will be to promote Harte-Hanks' retail and consumer brand offerings, said Skidmore.

“We have a great history in those two markets,” he said. “We need to do a better job telling that story.”  

Skidmore said the company did not look externally to fill the position.

Harte-Hanks' major clients include Bristol-Myers Squibb, Cisco Systems, Marshalls and Toyota Motor Sales USA.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.