Harte-Hanks Offers Predictive Modeling Module

Share this article:
Harte-Hanks Inc., Billerica, MA, introduced M/CIS Modeling, which lets marketers integrate modeling into their use of the company's M/CIS database.


Harte-Hanks M/CIS tracks and analyzes customer interactions, behaviors and preferences to drive customer communications in mail, telephone, e-mail and other channels. The new modeling option incorporates Unica Corp.'s Affinium Model application.


According to Harte-Hanks, M/CIS Modeling saves time by building hundreds of models, testing and validating each and selecting the best one. The product includes a license for Affinium Model, one year of software maintenance for Affinium Model, two days of product training from Unica and two days of on-site consulting from Harte-Hanks.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.