Harte-Hanks Offers Predictive Modeling Module

Share this article:
Harte-Hanks Inc., Billerica, MA, introduced M/CIS Modeling, which lets marketers integrate modeling into their use of the company's M/CIS database.


Harte-Hanks M/CIS tracks and analyzes customer interactions, behaviors and preferences to drive customer communications in mail, telephone, e-mail and other channels. The new modeling option incorporates Unica Corp.'s Affinium Model application.


According to Harte-Hanks, M/CIS Modeling saves time by building hundreds of models, testing and validating each and selecting the best one. The product includes a license for Affinium Model, one year of software maintenance for Affinium Model, two days of product training from Unica and two days of on-site consulting from Harte-Hanks.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.