Harte-Hanks Offers New Version of Allink Agent

Share this article:
Harte-Hanks Inc. Billerica, MA, yesterday announced the availability of Allink Agent 3.5TM, a marketing engine that triggers personalized, multichannel communications whenever a customer makes a significant transaction or indicates some other form of changing behavior.


Allink is the Harte-Hanks suite of data-centric applications that gives a consolidated view of each customer across an enterprise.


Allink Agent 3.5 incorporates the benefits of Allink Agent, including the ability to integrate easily with existing operational systems and leverage customer investments in data warehouses, distribution management, data mining, point-of-sale and customer knowledge systems.


Version 3.5 includes a variety of enhancements and new features. Highlights include the addition of enhanced real-time processing capabilities, new account and customer identification matching capabilities and systems administration reporting.


In addition, the newest version of Allink Agent, which was first introduced in 1999, complements other integrated marketing solutions offered by Harte-Hanks, among them marketing analytics, direct mail, e-mail and other interactive, customer care and comprehensive customer data management expertise.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.