Harte-Hanks Market Intelligence Offers Free GuideBook

Share this article:
Harte-Hanks Market Intelligence, La Jolla, CA, announced this week it will immediately begin offering a free guide on how to influence the annual $135-billion technology reseller market. "The Guide to Channel Marketing" provides suggestions on predicting partner success, leveraging cross-selling and cross-marketing opportunities, and recruiting new prospects.


According to Harte-Hanks, more than 125,000 companies are now providing support services to businesses on how best to apply technology in new markets and new media.


"The key to growth and profitability in technology today means developing and maintaining strong business ties with resellers," says Bevey Miner, vice president of marketing. "Unfortunately, like all relationships, finding the right match is never easy."


The guide is available by calling 800/854-8409.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.