Harte-Hanks Lowers Q3 Outlook
The company said the first three months of the year have been weaker than expected, and it expects earnings per share to be down 3 cents to 5 cents from the year-earlier period.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.