Harte-Hanks Lowers Q3 Outlook
The company said the first three months of the year have been weaker than expected, and it expects earnings per share to be down 3 cents to 5 cents from the year-earlier period.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.