Harte-Hanks Lowers Q3 Outlook
The company said the first three months of the year have been weaker than expected, and it expects earnings per share to be down 3 cents to 5 cents from the year-earlier period.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.