Harte-Hanks launches DM service scaled for smaller technology vendors

Share this article:

Extending its leadership in direct marketing for the technology market, Harte-Hanks Inc. unveiled a multichannel direct marketing service designed specifically for small- and medium-sized enterprises that is built on the targeting capabilities of the Harte-Hanks Ci Technology Database.

The offering, CiMarketConnect, is a packaged end-to-end campaign management product developed expressly for emerging technology vendors. The CiTDB tracks technology installations, business demographics, key IT decision makers and planned purchases at more than 680,000 locations throughout North America, Latin America and Europe.

According to San Antonio-based Harte-Hanks, the core of CiMarketConnect -- access to highly qualified leads from the CiTDB -- is combined with scaled creative services, consultative program management, e-mail fulfillment, outbound calling and automated lead delivery services. These are all the tactical tools needed to execute and optimize an effective short-term direct marketing campaign, delivered at a value point that a small- or medium-sized technology vendor can implement.

The new service is available immediately in North and Latin America to Harte-Hanks CiTDB clients.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.