Harte-Hanks launches DM service scaled for smaller technology vendors

Extending its leadership in direct marketing for the technology market, Harte-Hanks Inc. unveiled a multichannel direct marketing service designed specifically for small- and medium-sized enterprises that is built on the targeting capabilities of the Harte-Hanks Ci Technology Database.

The offering, CiMarketConnect, is a packaged end-to-end campaign management product developed expressly for emerging technology vendors. The CiTDB tracks technology installations, business demographics, key IT decision makers and planned purchases at more than 680,000 locations throughout North America, Latin America and Europe.

According to San Antonio-based Harte-Hanks, the core of CiMarketConnect -- access to highly qualified leads from the CiTDB -- is combined with scaled creative services, consultative program management, e-mail fulfillment, outbound calling and automated lead delivery services. These are all the tactical tools needed to execute and optimize an effective short-term direct marketing campaign, delivered at a value point that a small- or medium-sized technology vendor can implement.

The new service is available immediately in North and Latin America to Harte-Hanks CiTDB clients.