Harte-Hanks introduces Security and Surveillance System

Share this article:
General Manager, Harte-Hanks Market Intelligence
General Manager, Harte-Hanks Market Intelligence

Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product, said Harte-Hanks' Market Intelligence general manager Randy Ilas. 

The system adds surveillance capabilities to the Ci Pipeline product and provides marketing opportunities to vendor clients, Ilas said. “Technology vendors benefit from this information by being able to get to these prospects before their competition,” Ilas explained. 

Because Harte-Hanks tracks purchases and installations of its business solutions, including its Surveillance Security System, it can provide lists of the companies that installed its solutions to other technology vendors, who can use that information to generate sales leads. For instance, a company that sells video security software can use information on who has video cameras installed, as well as who plans to install them in order to identify prospects for their software.

“Harte-Hanks tracks business' technology installation and purchase intentions for 67 technologies including Security Surveillance,” Ilas added, “and our clients use this information to identify sales opportunities for their products and services.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.