Harte-Hanks Buys E-Mail Service Provider
Terms of the deal were not disclosed.
Harte-Hanks, San Antonio, said it would use the acquisition to integrate e-mail marketing better with its database products. Postfuture's e-mail platform is designed to integrate easily with companies' existing databases.
Previously, Harte-Hanks contracted with e-mail service providers to create, send and track e-mail campaigns for clients. By owning its e-mail service provider technology, the company hopes to tie e-mail closer to its other marketing efforts.
Brian Morrissey covers e-mail marketing for DM News.com. To keep up with the latest search marketing news subscribe to our free e-mail weekly newsletter E-Mail Marketing Daily by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi