Harte-Hanks Buys E-Mail Service Provider

Share this article:
Harte-Hanks said yesterday that it acquired e-mail service provider Postfuture, Richardson, TX.


Terms of the deal were not disclosed.


Harte-Hanks, San Antonio, said it would use the acquisition to integrate e-mail marketing better with its database products. Postfuture's e-mail platform is designed to integrate easily with companies' existing databases.


Previously, Harte-Hanks contracted with e-mail service providers to create, send and track e-mail campaigns for clients. By owning its e-mail service provider technology, the company hopes to tie e-mail closer to its other marketing efforts.


Brian Morrissey covers e-mail marketing for DM News.com. To keep up with the latest search marketing news subscribe to our free e-mail weekly newsletter E-Mail Marketing Daily by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.