Harte-Hanks and Loyalty Lab partner for service offering

Share this article:

Direct and target marketing firm Harte-Hanks and customer management services firm Loyalty Lab have partnered to expand their loyalty and relationship marketing capabilities, particularly in retail markets.

The partnership, announced at the DMA Conference & Exhibition in√°Chicago, says that Harte-Hanks and Loyalty Lab have access to the services of both firms.

San Francisco-based Loyalty Lab clients such as New York and Company, Brookstone and 1800Flowers will now be able to merge the customer management services with the Harte-Hanks direct services.

In the future, Harte-Hanks may choose to integrate its Postfuture e-mail, data management and Allink suite of database marketing solutions with Loyalty Lab's on-demand platform.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.