Harte-Hanks and Digital Impact Form Strategic Alliance

Share this article:
Harte-Hanks Inc., San Antonio, continues its foray into Internet direct marketing services with the expected announcement today that it will partner with e-mail marketer Digital Impact to offer its clients targeted e-mail messages.


Digital Impact, San Mateo, CA -- whose client list includes The Sharper Image, Tower Records, Hewlett-Packard, Macy's, eToys and Preview Travel -- creates targeted and personalized e-mail messages based on individual preferences and profiles. Harte-Hanks will fold this capability into its customer relationship marketing programs for large-scale businesses, offering clients a combination of database and direct marketing expertise to allow for consistent, integrated direct marketing campaigns both online and offline.


The partnership, which also includes an equity investment by Harte-Hanks into Digital Impact, marks a critical intersection where traditional and Internet direct marketing expertise will combine into comprehensive direct marketing services. In addition to combing offline and online data to create more targeted e-mail campaigns, Digital Impact will help Harte-Hank's clients track whether their customers have opened up e-mails or visited their Web site.


"It will allow companies to target individuals that are not necessarily buying online and targeting them with direct mail," said Ettore Leale, director of business development of Digital Impact.


The move follows Harte-Hanks' recent announcement that it has signed a reseller and systems integration agreement with E.piphany, a Palo Alto-based provider of Web-based CRM solutions, and has formed a strategic relationship with net.Genesis Corp., Cambridge, MA, which analyzes Web-site visitors' navigation paths and click streams through its software net.Analysis.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.