Harte-Hanks Acquires IRG

Share this article:
Harte-Hanks Inc., San Antonio, a customer relationship management service company, said yesterday it acquired Information Resource Group, Detroit, a business-to-business intelligence solutions provider to the hi-tech, communications and other industries.


Terms of the agreement were not disclosed.


Established in 1983, IRG develops databases and related solutions that provide information on buyers and suppliers of technology products and services. The company's Web-enabled solutions are used by sales, marketing and research professionals in more than 300 technology and other organizations.


The acquisition follows Harte-Hanks' acquiring last year of ZD Market Intelligence from Ziff-Davis Inc. This acquisition allows the company to sell database products and solutions specifically targeted to the hi-tech and communications industries.


"This is a highly strategic transaction that comes one year after our acquisition of Market Intelligence," said Richard Hochhauser, president and chief operating officer of Harte-Hanks.


"The combination of these two database offerings will provide our clients and prospects with even more technology-related intelligence on more businesses to enhance their sales, marketing and research initiatives. Coupling these database solutions with our existing capabilities helps ensure our continued leadership in providing true end-to-end CRM solutions to the hi-tech industry," said Hochhauser.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.