HarrisInfo Offers Pay-As-You-Go BTB Data

Share this article:
Harris InfoSource recently announced the launch of its Pay-As-You-Go Meter Program for business-to-business marketing data on an as-needed basis.


"The Pay-As-You-Go Meter Program is a purchasing option that allows companies to access our database of over 400,000 manufacturing businesses in a more affordable way," said Linda Vermillion, senior product manager at Harris InfoSource, Twinsburg, OH.


Harris InfoSource specializes in BTB information. In the past, it offered print, CD-ROM and online directories at a fixed fee for unlimited access to data.


With the new program, companies pay a more modest entry fee than they would for unlimited access, then pay for information as they need it, Vermillion said.


"The program allows us to meet more customers' needs without a huge commitment," she said.


Through the Pay-As-You-Go Meter Program, sales and marketing professionals are able to:


• Search and sort using up to 41 information fields.


• View basic company information for free.


• Preview and modify search results before licensing data.


• Choose from three levels of content-mailing, telemarketing or full-profile data.


• Print or export to virtually any Windows application.


The Pay-As-You-Go Meter Program is available in CD-ROM format only, but Vermillion said it would be available online as well in the future.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.