Harrah's Entertainment Wins Data Warehousing Award

Share this article:
Harrah's Entertainment, Las Vegas, has received the 2000 Best Practices in Data Warehousing Award from The Data Warehousing Institute in recognition of the highly successful Total Rewards customer loyalty program that is driving double-digit same-store sales growth. The recipient of the award is chosen on three criteria: the development of a practice that can be followed by others; its innovation; and the impact on the success of the business.


The Total Rewards program is based on information provided by NCR Corp.'s Teradata database. Both companies will be recognized at the TDWI Best Practices in Data Warehousing and E-Business Intelligence Conference this August in Boston.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.