Harold's Posts Decline in 1st Quarter Catalog Sales

Share this article:
Upscale apparel retailer and cataloger Harold's Stores Inc., Norman, OK, said yesterday its catalog sales fell by about 32 percent to $2.1 million in the first quarter ended May 1, compared with $3.1 million in the year-ago first quarter. Total sales increased by about 5 percent to $35.3 million, up from $33.5 million in the prior-year period. Same-store sales were up 2.4 percent for the period. The company attributed its decrease in catalog sales to a strategic initiative to reduce the total number of catalogs circulated by 25.3 percent during the quarter. Last year Harold's had about $8.2 million in catalog sales. The company opened two stores and closed one during the quarter, ending the period with 47 outlets. Its Harold's Direct division, in addition to the catalogs, also includes an e-commerce site (www.harolds.com).
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.