Harland, Relationship Manager

Share this article:
Database marketing tool provider The John Harland Co. last month launched Relationship Manager, a decision-support tool for financial institutions. The company said the manager delivers timely customer behavior information throughout an organization.


"An MCIF takes a picture of customer behavior at a distinct point in time," said Mark Perlberg, senior vice president and president of the financial markets division at Harland, Atlanta. "The Relationship Manager system gives financial institutions immediate information about customers' behavior. It quickly distributes relationship data to the people who need it most in a format they can use."


Perlberg said anyone within a financial institution can use the Relationship Manager, including customer service representatives.


For more information, call 770/593-5050.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.