Harland, Relationship Manager

Share this article:
Database marketing tool provider The John Harland Co. last month launched Relationship Manager, a decision-support tool for financial institutions. The company said the manager delivers timely customer behavior information throughout an organization.


"An MCIF takes a picture of customer behavior at a distinct point in time," said Mark Perlberg, senior vice president and president of the financial markets division at Harland, Atlanta. "The Relationship Manager system gives financial institutions immediate information about customers' behavior. It quickly distributes relationship data to the people who need it most in a format they can use."


Perlberg said anyone within a financial institution can use the Relationship Manager, including customer service representatives.


For more information, call 770/593-5050.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.