Harland Debuts Analytical Consulting Service

Share this article:
John H. Harland Co.'s analytical services division has started Stratics Opportunity Analysis, a consulting service for financial institutions.


The Atlanta-based company said the service helps financial institutions formulate and implement "highly actionable marketing strategies" that are specific to each institution. The service focuses on the ability to cross-sell additional products and services, and to retain an institution's most profitable customers.


"By using intelligence regarding future customer behaviors to drive marketing programs, financial institutions can allocate resources where they will be most effective," said Andy Daniell, vice president at Harland Analytical Services.


The consulting service is part of Harland's Stratics suite of predictive models that predict customer banking behavior.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.