Harland Debuts Analytical Consulting Service

Share this article:
John H. Harland Co.'s analytical services division has started Stratics Opportunity Analysis, a consulting service for financial institutions.


The Atlanta-based company said the service helps financial institutions formulate and implement "highly actionable marketing strategies" that are specific to each institution. The service focuses on the ability to cross-sell additional products and services, and to retain an institution's most profitable customers.


"By using intelligence regarding future customer behaviors to drive marketing programs, financial institutions can allocate resources where they will be most effective," said Andy Daniell, vice president at Harland Analytical Services.


The consulting service is part of Harland's Stratics suite of predictive models that predict customer banking behavior.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.