Hard Rock names Pepsi alum Galloway CMO

Share this article:

Hospitality brand Hard Rock International named John Galloway, former VP of marketing for Gatorade at PepsiCo, its VP and CMO, effective January 11. He is charged with overseeing global marketing, advertising and promotions for Hard Rock's 159 venues worldwide.

Galloway is leading Hard Rock's global marketing efforts for the company's cafes and casino hotels, including live music, memorabilia, artist relations, sponsorships, promotions and special events. 

He previously worked as VP and GM of Izze Beverage Co. and VP of sports and media and brand manager at Mountain Dew. Prior to joining PepsiCo, Galloway worked at Tracy Locke Partnership and Young & Rubicam. 

Galloway is based at the company's headquarters in Orlando, FL.

Last month, Hard Rock International launched a mobile marketing CRM program in an effort to acquire new customers and build loyalty among existing ones.

A Hard Rock representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.