Hard Rock names Pepsi alum Galloway CMO

Share this article:

Hospitality brand Hard Rock International named John Galloway, former VP of marketing for Gatorade at PepsiCo, its VP and CMO, effective January 11. He is charged with overseeing global marketing, advertising and promotions for Hard Rock's 159 venues worldwide.

Galloway is leading Hard Rock's global marketing efforts for the company's cafes and casino hotels, including live music, memorabilia, artist relations, sponsorships, promotions and special events. 

He previously worked as VP and GM of Izze Beverage Co. and VP of sports and media and brand manager at Mountain Dew. Prior to joining PepsiCo, Galloway worked at Tracy Locke Partnership and Young & Rubicam. 

Galloway is based at the company's headquarters in Orlando, FL.

Last month, Hard Rock International launched a mobile marketing CRM program in an effort to acquire new customers and build loyalty among existing ones.

A Hard Rock representative could not be immediately reached for comment.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.