Hard Rock Hotel & Casino - Pool party goes digital

Share this article:

Approach:

The Hard Rock Hotel & Casino in Las Vegas launched a Sunday pool party this summer called Rehab. Agency IdeaWork Studios was enlisted to build excitement around the event. A Web site was launched, featuring scantily clad models aboard a plane, enticing customers to experience Rehab. It included interactive games and virtual postcards. The campaign also included billboards, fliers, MySpace banners, print ads and e-mail.

Results:

The pool used to generate $15,000 on a Sunday. Hard Rock says Rehab grossed around $6 million this summer. -Nathan Golia

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Features

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: