Harbour Group Buys Chevy Parts Catalog

Share this article:
Harbour Group, St. Louis, acquired Classic Chevy International Inc., a provider of Chevrolet and Camaro restoration parts.


Terms were not disclosed.


Classic Chevy, Orlando, FL, sells interior and exterior parts and accessories directly to customers through specialty catalogs. It also runs special-interest auto clubs that publish monthly magazines, maintain Internet sites and organize local chapters and events for club members. The company specializes in parts for 1955-57 Chevrolets and offers products for 1958-72 Chevy cars and trucks and for Camaros in most model years.


Classic Chevy will complement Harbour Group's automotive aftermarket companies, including Eckler Industries, which provides exterior and interior parts and accessories for Corvette enthusiasts; and Auto Meter Products Inc., a manufacturer of specialty gauges for the racing and enthusiast market.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.