Hanover Will Launch Upscale Catalog

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Cataloger Hanover Direct Inc., Weehawken, NJ is expected to announce today it will launch a bedding and linen catalog and e-commerce Web site aimed at upscale consumers in September called Turiya. The catalog will feature private and designer labels, including Ralph Lauren White Label and Kelly Hoppen. It will offer sheets ranging from $120 to $700 for queen size, blankets from $100 to $800 and hand-made eider down comforters starting at $5,000. Turiya will bring Hanover's portfolio to 13 catalogs including two similar books, Domestications and The Company Store.
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