Hanover Will Launch Upscale Catalog

Share this article:
Cataloger Hanover Direct Inc., Weehawken, NJ is expected to announce today it will launch a bedding and linen catalog and e-commerce Web site aimed at upscale consumers in September called Turiya. The catalog will feature private and designer labels, including Ralph Lauren White Label and Kelly Hoppen. It will offer sheets ranging from $120 to $700 for queen size, blankets from $100 to $800 and hand-made eider down comforters starting at $5,000. Turiya will bring Hanover's portfolio to 13 catalogs including two similar books, Domestications and The Company Store.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.